By meeting and exchanging with great European floral masters, I.A.F. revamps the course curriculums constantly with inspirations , adds creative ideas and it usually leads the trends. I.A.F. works hard to promote extremely high floral standard with training for teachers. Outstanding flower arrangement schools are invited to teach the I.A.F. syllabus.
Per Benjamin is a Swedish floral designer – he runs his own consulting company. He is also a member of Life3, a company created in joint cooperation with two top European designers, Tomas De Bruyne from Belgium and Max van de Sluis from the Netherlands.
Benjamin has won several medals in Sweden and abroad. At 2002 World Cup, Benjamin scored Champion. He succeeded his path in attaining Champion in the Scandinavian Championships in 2013. Benjamin is a certified judge at national and international floral competitions. He gives seminars, lectures demonstrations all over the world and has also been commissioned to work on many prestigious projects.
Benjamin’ goal is to create artistic designs within the customer’s commercial framework with a clear focus and respect for the flower’s own character and quality. For Benjamin, it has become second nature to strive for perfect harmony with flowers while expressing his creatively beyond boundaries.